Kelly Mark's "Prime Time" (2000) begins from a deceptively
simple premise: a video recording two hours of channel surfing during
prime time. By re-framing channel surfing as video, the work invests
the clickerwith the power of editing. It quickly becomes clear,
however, that Mark's channel surfing starts out from a moredeliberate
premise than most: channels are scanned in serial order, from 2
to 104 and back again. The pacingis uneven: Xena the warrior princess
and Ren and Stimpy garnermore attention, for instance than Emeril'smeringues.
Inevitably the remote hurries you on to thenext channel, continuing
on its progress through the stations, continuing even into the outer
reachesof the cable universe where we know nothing will be on. Thisconceptual
rigour stuggles with the familiarity of the pacing, something that
seduces yet manages to remain abstract and frustrating at the same
time. Suspended in this mixture of the strange and the comfortable,
I found myself forgetting that I wasn't the one clicking through
the channels. Perhaps the kind of detached, semi-distracted control
involved in channelsurfing isn't the kind of thing that really needed
much of a subject there anyways. My initial impression, that the
artist had controlled the editing of the channels, faded. Here the
artist's "contol" is at best a minimal manipulation of
a series of ready-made images determined more by the field of mass
culture than by the artist. Indeed, Mark's work seems less interested
in a sociology of "channel surfing", than with extending
her explorations of repetitions and series into the medium of television.
It can be seen as a humorous investigation that builds upon and
infects the austere serial logic associated with minimalist projects
like that of Carl Andre and Robert Ryman. While the deliberate scanning
of all 104 channels employs a serialized ready-made (in a way analogous
to the factory produced materials of minimalism), the specific juxtapositions
remain unpredictable and random in a way that goes beyond minimalist
principles. This dynamic was the motivation for exhibiting Mark's
work upon a series of identical yet different used monitors at 'Father
& Son's Furniture'. By putting this controlled conceptual logic
of minimalism to work in the alien fields of used furniture and
prime time television, Mark opens it up to far less predictable
phenomenology of "presence".
-Craig Buckley, Curator
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